Charlotte French Culture Festival

• Brand Identity & Visual Systems

• Event Marketing & Promotion

• Creative Direction

• Print & Digital Design

 

A fully volunteer-driven cultural event I conceived, branded, and brought to life from scratch — growing it to 2,600 visitors, 100 volunteers, and 30+ vendors and sponsors by year three. Every visual touchpoint — poster, t-shirts, social assets, signage — was designed and produced by me.

 

I built this while pregnant with my daughter — and ran year three with her at nine months old. Every asset, every vendor, every visitor. Covid ended it before year four.

The brand was ready to scale.

The infrastructure wasn't.

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Presented by the French-American Chamber of Commerce of the Carolinas.